Russia unveils rebrand of previous McDonald's franchises as 'Tasty and which is it'

Russia unveils rebrand of previous McDonald's franchises as 'Tasty and which is it' [ad_1]

Employees members wait around for site visitors at a recently opened quick food restaurant in a former McDonald's outlet in Bolshaya Bronnaya Avenue in Moscow, Russia. The restaurant reopened on June 12, also known as Russia Working day for locals. Dmitry Serebryakov/Online News 72h

Russia unveils rebrand of former McDonald's franchises as 'Tasty and which is it'

Christopher Hutton

June 12, 01:58 PM June 12, 01:58 PM

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Russia has unveiled its rebrand of the former McDonald's restaurant franchise, and we are not loving it.

The former McDonald's restaurants' new owner, Alexander Nikolaevich Govor, introduced on Sunday that he will reopen the quickly food items chain as Vkusno & Tochka, which interprets to "Tasty and that's it." The restaurant chain will also undertake a new emblem motivated by the chain's most important food items items: two potato fries hanging about a hamburger bun.

"If you remember, in May, McDonald's announced they had been getting rid of their firms from Russia. I am pretty happy that they chose me to continue acquiring this organization. That implies the organization views me as an individual who entirely shares all the concepts of company and values of McDonald's," Govor claimed at a push meeting.

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At the very least 200 of the 850 branches remaining by the firm upon its departure will be reopened by the conclude of June, according to a press release. And that will not be the finish, according to the operator. "I won't hide the actuality that I am an formidable male, and so I am not just heading to simply just open up all 850 dining places, but I am likely to develop new ones as properly," Govor reported.

The rebranding announcement coincided with Russia Day, a holiday break marking the country's independence, in accordance to CNN. The reopening also took spot in Moscow's Pushkinskaya Square, in which the initial Russian McDonald's was opened on Jan. 31, 1990.

Online News 72h

McDonald's quickly shut its 850 Russian branches on March 8 owing to the invasion of Ukraine. That closure led to the business dropping hundreds of thousands and finally the decision to sell the branches to Govor.

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